PRODUCT STRATEGY & UX FOR STARTUPS
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STILL
USING
BRAIN
AI builds fast. I help you figure out what’s worth building.
With 12+ years in deep tech and SaaS, including two exits, I help founders uncover user friction, shape product direction, and design workflows teams can ship
BEEN THERE,
BUILT THAT
Always the first & sole UX hire
SAME OWNERSHIP*
Partnering with founders & product leaders for 0-to-1 UX architecture and fractional leadership
From the ground up
Turn an idea, messy problem, or unclear opportunity into a product direction the team can actually build
Systems thinking
Make the tradeoffs clear when users, business goals, technology, and product logic pull in different directions
Find the real problem
Avoid solving the wrong problem. Figure out what’s actually getting in the way before you build around it
*Just invoiced
DESIGNING AROUND REAL HUMAN BEHAVIOR
From complex product workflows to unexpected growth opportunities, I look for how people actually behave, and design from there
DECONSTRUCTED
Notes on what works, what doesn't, and the subtle decisions shaping digital products
BRING YOUR CHALLENGE
Pick a time, and let's figure out what is actually holding your product back
© 2026 Liat Abadi
Based in 🇮🇱 • Available for independent consulting, project-based UX architecture, and hands-on solo UX ownership for early-stage startups and product teams
I do not collect any personal data or use cookies on this site.
I aim to make this site accessible. If you encounter a barrier, email liat@abadiguard.com and I’ll work to address it
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