Case study

Onboarding
beyond the screen

An exhibition booth builder approached me to help expand their client base by targeting past booth owners with a direct physical gift

The goal: design an interactive, unforgettable unboxing experience that turns a cold delivery into a high-converting pitch

A quick visit to their website revealed the perfect pitch line

“And you sit back and enjoy a perfect composition”

We doubled down on
that promise

We took that direction and dived straight into the reality of their service: “We handle everything and take away the entire headache — from concept, design, and execution, all the way to build-up and teardown. The client doesn’t touch a thing. They just show up to a ready booth.”

And that’s
what we sent

A wrapped Landau gift box with the message ‘Next exhibition — all you have to worry about is…’
An opened Landau gift box revealing a bottle opener and the message ‘Your handshake’