DESIGN ISN'TABOUT PRETTYSCREENS
A polished interface can still solve the wrong problem.
I help teams find the real one, then design a product people can use and a business can grow
Always the
first & sole hire
Now Fractional
STRATEGIC UX
STRATEGIC UX
FOR FOUNDERS
First, we find the real pain
Uncovering the core problem worth solving,
before jumping to solutions
Then, we define the right solution
Bridging user needs, business goals, and
tech feasibility into a clear direction
Built to scale, ready to bloom
Shipping a solid UX foundation
that supports your next stage of growth
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Case studies
Going way beyond pixels to solve actual challenges across every touchpoint
Embedding
context where
work happens
Streamlining operational workflows across Inbox & Multi-Calendar
ZeroToOneProduct strategyFrictionCognitiveLoadBirdsEyeView
Redesigning
a loved
standard
Optimizing workflow efficiency for high-volume photographers
RedesignUXAuditDesktopAppCognitiveLoadAffordance
Wanna see
Something
funny?
Shipping an app experience to VidCon in days with zero assets
ZeroToOneCoFoundingOpportunitySocialProofBrandValue
Onboarding
beyond
the screen
Turning a physical unboxing into an interactive pitch experience
OnboardingValuePropUnboxingPhysicalExperienceDirectMarketing
LegalTech
for real-world
users
Why invent copy when real language makes tech click?
ZeroToOneMicrocopyEmpathyBehavioralPatternsIntake
Growth UX:
Reaching talent
with $0 spend
An HR challenge led to an unexpected talent pool
ContextualTriggerNudgeCreativeFoundingTeamCognitiveSalience
Notes on UX
What works, what doesn’t, and the subtle decisions shaping digital products
