Design starts with human behavior,
not screens
A polished interface can still solve the wrong problem. I help teams find the real one, then design a product people can use and a business can grow
Been there,
built that
Always the first & sole UX hire
Same ownership
just invoiced
I partner directly with founders and product leaders, bringing the ownership of an in-house UX lead with the flexibility of an independent partner
From the ground up
Turn an idea, messy problem, or unclear opportunity into a product direction the team can actually build
Systems thinking
Make the tradeoffs clear when users, business goals, technology, and product logic pull in different directions
Find the real problem
Avoid solving the wrong problem. Figure out what’s actually getting in the way before you build around it
Strategy
in action
Going way beyond pixels to solve actual challenges across every touchpoint. Selected case studies:
Streamlining operational workflows across Inbox & Multi-Calendar
ZeroToOneProductStrategyFrictionCognitiveLoadBirdsEyeView
An HR hiring challenge led to an unexpected way to reach passive talent
FoundingTeamContextualTriggerCreativeNudgeCognitiveSalience
Why invent copy when real-world language makes complex tech click?
ZeroToOneMicrocopyEmpathyBehavioralPatternsIntake
0-to-1 Launch: Shipping an app experience to VidCon in days with zero assets
ZeroToOneCoFoundingOpportunitySocialProofBrandValue
Optimizing workflow efficiency for high-volume photographers
RedesignUXAuditDesktopAppCognitiveLoadAffordance
Turning a physical unboxing into an interactive pitch experience
OnboardingPhysicalExperienceUnboxingValuePropDirectMarketing
Notes on UX
What works, what doesn’t, and the subtle decisions shaping digital products
