STILL
USING
BRAIN
Embedded Files
Building faster won't fix a product you haven't figured out yet;
AI can generate screens, but it can't unpack high-cognitive-load workflows or figure out what is actually holding your product back
Backed by 20+ years in deep tech and SaaS, including 2 successful exits, I step in as your founding UX partner. I bring systems thinking and hands-on UX architecture to structure your product logic, reduce user friction, and drive real business outcomes
BEEN THERE,
BUILT THAT
Always the first & sole UX hire
SAME OWNERSHIP*
Partnering directly with founders and product leaders
From the ground up
Turn an idea, messy problem, or unclear opportunity into a product direction the team can actually build
Systems thinking
Make the tradeoffs clear when users, business goals, technology, and product logic pull in different directions
Find the real problem
Avoid solving the wrong problem. Figure out what’s actually getting in the way before you build around it
*Just invoiced
Available for hands-on 0-to-1 UX architecture, sprint-based problem solving, or ongoing fractional ownership; Retainer, milestone-based, or hybrid equity structures
SO WHERE ARE THE SHINY SCREENS?
I could show dozens of finished screens, but that misses the point. Instead, these selected case studies show my approach to problem solving, strategic UX, and creative execution
Consolidating complex legal workflows into one calm single screen workspace
DECONSTRUCTED
Notes on what works, what doesn't, and the subtle decisions shaping digital products
BRING YOUR CHALLENGE
Pick a time, and let's figure out what is actually holding your product back
© 2026 Liat Abadi
Based in 🇮🇱 • Available for independent consulting, project-based UX architecture, and hands-on solo UX ownership for early-stage startups and product teams.
I do not collect any personal data or use cookies on this site.
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