DESIGN ISN'TABOUT PRETTYSCREENS
A polished interface can still solve the wrong problem.
I help teams find the real one, then design a product people can use and a business can grow
Always the
first & sole hire
Same ownership
just invoiced
I partner directly with founders and product leaders, bringing the ownership of an in-house UX lead with the flexibility of an independent partner
Find the real problem
Avoid solving the wrong problem. Figure out what’s actually getting in the way before you build around it
From the ground up
Turn an idea, messy problem, or unclear opportunity into a product direction the team can actually build
Systems thinking
Make the tradeoffs clear when users, business goals, technology, and product logic pull in different directions
Case studies
Going way beyond pixels to solve actual challenges across every touchpoint
Embedding
context where
work happens
Streamlining operational workflows across Inbox & Multi-Calendar
ZeroToOneProduct strategyFrictionCognitiveLoadBirdsEyeView
Redesigning
a loved
standard
Optimizing workflow efficiency for high-volume photographers
RedesignUXAuditDesktopAppCognitiveLoadAffordance
Wanna see
Something
funny?
Shipping an app experience to VidCon in days with zero assets
ZeroToOneCoFoundingOpportunitySocialProofBrandValue
Onboarding
beyond
the screen
Turning a physical unboxing into an interactive pitch experience
OnboardingValuePropUnboxingPhysicalExperienceDirectMarketing
LegalTech
for real-world
users
Why invent copy when real language makes tech click?
ZeroToOneMicrocopyEmpathyBehavioralPatternsIntake
Growth UX:
Reaching talent
with $0 spend
An HR challenge led to an unexpected talent pool
ContextualTriggerNudgeCreativeFoundingTeamCognitiveSalience
Notes on UX
What works, what doesn’t, and the subtle decisions shaping digital products
