DESIGN STARTS WITH HUMAN BEHAVIOR,
NOT SCREENS
Embedded Files
AI can generate visuals in seconds, but it can't unpack complex product logic. I partner with founders to challenge assumptions and turn high-cognitive-load workflows into clear human journeys before pushing a single pixel
BEEN THERE,
BUILT THAT
Always the first & sole UX hire
SAME OWNERSHIP
JUST INVOICED
Partnering with founders & product leaders for 0-to-1 UX architecture and fractional leadership
From the ground up
Turn an idea, messy problem, or unclear opportunity into a product direction the team can actually build
Systems thinking
Make the tradeoffs clear when users, business goals, technology, and product logic pull in different directions
Find the real problem
Avoid solving the wrong problem. Figure out whatโs actually getting in the way before you build around it
STRATEGY
IN ACTION
Going way beyond pixels to solve actual challenges across every touchpoint. Selected case studies:
Streamlining operational workflows across Inbox & Multi-Calendar
DECONSTRUCTED
Notes on what works, what doesn't, and the subtle decisions shaping digital products
ยฉ 2026 Liat Abadi
Based in ๐ฎ๐ฑย โข Available for independent consulting, project-based UX architecture, and hands-on solo UX ownership for early-stage startups and product teams
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