STILL
USING
BRAIN
Embedded Files
AI builds fast, but it doesn't figure out human behavior or what’s actually holding your product back
With 12+ years in deep tech and SaaS (and 2 exits), I step in as your founding UX partner to untangle friction, structure workflows, and drive business impact
BEEN THERE,
BUILT THAT
Always the first & sole UX hire
SAME OWNERSHIP*
Partnering with founders & product leaders for 0-to-1 UX architecture and fractional leadership
From the ground up
Turn an idea, messy problem, or unclear opportunity into a product direction the team can actually build
Systems thinking
Make the tradeoffs clear when users, business goals, technology, and product logic pull in different directions
Find the real problem
Avoid solving the wrong problem. Figure out what’s actually getting in the way before you build around it
*Just invoiced
SO WHERE ARE THE SHINY SCREENS?
I could show dozens of finished screens, but that misses the point. Instead, these selected case studies show my approach to problem solving, strategic UX, and creative execution
DECONSTRUCTED
Notes on what works, what doesn't, and the subtle decisions shaping digital products
BRING YOUR CHALLENGE
Pick a time, and let's figure out what is actually holding your product back
© 2026 Liat Abadi
Based in 🇮🇱 • Available for independent consulting, project-based UX architecture, and hands-on solo UX ownership for early-stage startups and product teams.
I do not collect any personal data or use cookies on this site.
I am committed to providing an accessible experience for all users. This website is built using Google Sites, designed with accessibility best practices in mind, and aims to align with WCAG 2.1 guidelines. If you encounter any accessibility barriers or need assistance accessing content, please reach out directly at liat@abadiguard.com for prompt support.
Page updated
Report abuse