STILL
USING
BRAIN
Embedded Files
Building faster won’t fix a product you haven’t figured out yet.
First, solve the right problem. Then build the right thing.
That’s product design, not screen generation
BEEN THERE,
BUILT THAT
Always the first & sole UX hire
SAME OWNERSHIP*
Partnering directly with founders and product leaders
From the ground up
Turn an idea, messy problem, or unclear opportunity into a product direction the team can actually build
Systems thinking
Make the tradeoffs clear when users, business goals, technology, and product logic pull in different directions
Find the real problem
Avoid solving the wrong problem. Figure out what’s actually getting in the way before you build around it
*Just invoiced.
Available on an hourly rate, equity basis, or hybrid
SO WHERE ARE THE SHINY SCREENS?
Screens are the output, not the design. The real work is figuring out what the product needs to be, how it should work, and why.
It’s much easier to show 1:1
DECONSTRUCTED
Notes on what works, what doesn't, and the subtle decisions shaping digital products
LET'S MAKE
THINGS CLICK
Pick a time, bring your challenge
© 2026 Liat Abadi
Based in 🇮🇱 • Available for independent consulting, project-based UX architecture, and hands-on solo UX ownership for early-stage startups and product teams.
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