About

I'm liat abadi
And I design products

Brand Design / UX / UI / Creative

I graduated from the Visual Communication Department of the Faculty of Design at HIT, Israel, in 2005.
During my 10+ year professional career I have led digital branding and design processes of B2B & B2C cross device applications for startups as well as some large known brands.
For the last couple of years, I have been the design lead at two startups, created and led the branding and UX.

I help products taking their next step

I just love working with visionaries who take design seriously, as they understand its huge role on satisfying the needs and desires of the people who are going to use the product. My mission is to create a common identity and an holistic user experience which binds all brand products together, based on a clear strategy and vision.

What’s your story?

Each and every design process begins with a good understanding of the project, the business’s goals, strategy and vision. A continuous collaboration between me and the company’s visionaries is essential for an accomplished merger of all principles into a meaningful and deliberate product.

We’ve done business together:

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