About

I'm liat abadi
And I design products

Product design / UX / UI / Branding / Creative

I graduated from the Visual Communication Department of the Faculty of Design at HIT, Israel, in 2005.
During my 10+ years as an independent designer, I have led digital branding and design processes of B2B & B2C cross-device applications for startups as well as some large known brands.
Since 2014, I have been working as the lead product designer at Comedy.com, Unomy, and Guesty, defined and owned the entire lifecycle of the product design, cross verticals, including user experience and interface design.
Today, I’m the product design lead at Delegate.

I help products taking their next step

I just love working with visionaries who take design seriously, as they understand its huge role on satisfying the needs and desires of the people who are going to use the product. My mission is to create a common identity and an holistic user experience which binds all brand products together, based on a clear strategy and vision.

What’s your story?

Each and every design process begins with a good understanding of the project, the business’s goals, strategy and vision. A continuous collaboration between me and the company’s visionaries is essential for an accomplished merger of all principles into a meaningful and deliberate product.

We’ve done business together:

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